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This book aims to equip the reader with knowledge regarding the modern concepts of product and brand management and their applications in real life an..
This book aims to equip the reader with knowledge regarding the modern concepts of product and brand management and their applications in real life an..
Packed with cutting edge information technologies, practices, and trends, this book This Handbook provides the theory and methodology, practical appli..
The purpose of this book is to give a depiction of present day project management practices with novel methodologies and controls, which are extensive..
Training and Development of Employees have always been a top priority for organizations throughout the world for a long time. Organizations realize th..
This book targets three principle groups of people. The first are students considering toward a graduate degree in financial aspects, business adminis..
Knowledge based marketing is a key tool used as competitive advantage by most of the Multinational Corporations in today's global context. This book p..
The book provides a thorough grounding in basic mathematical and statistical techniques for business students, and students on a professional course s..