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Product and Brand Management

  • Publication Year: 2018
  • ISBN: 9781773613024
  • Price: $155
  • Publisher: Society Publishing
  • Binding Type: Hardcover

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This book aims to equip the reader with knowledge regarding the modern concepts of product and brand management and their applications in real life and the impact they have in our day-to-day living. Each chapter in the book presents a wealth of knowledge regarding the various definitions and sub-divisions of product and brand management, their importance and how they are used effectively in the business world. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies.

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Daniel Slone is the CFO of Vibe Restaurants, which operates over 60 units in the Little Caesars and Which Wich brands. He previously served as financial controller for a private equity group that owned over 80 restaurants in the KFC, Hardee's, and Popeye's brands and as CFO for the group's publicly-traded franchisor of a casual dining wing concept. Since 2000 he has additionally worked on both the franchisor and franchisee sides of a national service franchise, serving first as vice president and director of franchise operations and then as CFO for the system's largest franchisee, and as director of operations for a private corrections company. He has extensive experience in multi-state operations, complex organizational structures, and purchases and sales of existing business operations, particularly in the restaurant space, and earned his MBA in 2006.

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