Knowledge based marketing is a key tool used as competitive advantage by most of the Multinational Corporations in today's global context. This book provides an insight to the most prevalent question of knowledge-based marketing of how companies or organizations are able to extract maximum information from the process of knowledge creation and using this information aptly to add value to organizations and overcoming all the challenges in this field.
Jonah is Master of Business Admisnistration from the University of the East, Manila Philippines. She's an Entrepreneur and hands-on with her own business for more than 10 years and has over 4 years of experience in teaching in several universities and colleges for Economics, Financial Management, Marketing, Management, Human Resource Management and Strategic Management. Currently she's a Course Content Developer and a mentor for the first Online University in the Philippine. She has designed and developed business subjects such as: Management Accounting (for Graduate Studies)' Math of Investment, Economics, and Marketing Management (for undergrad)l' Fundamentals of Accounting and Organizational Management (for SHS).
