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Introduction to Islamic Marketing considers various aspects of Islamic Marketing including an extensive overview of Islamic Marketing and related terms. It includes Introduction of Marketing, Islamic Marketing (Basic Concepts in Islam), the largest integrated approach in the History of Marketing, the psychographics of Muslim consumer, principles of Islamic Marketing. Provides the reader with insights into the development of its history, so as to understand Prophet Muhammad (Peace be Upon Him) as a dealer and monitor, The women and Islamic Marketing, conventional and Islamic Marketing.
